Our latest client Oven Eat – how it started and what part MOMA did?

by developer2023
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Hey there, lovely readers!

I am absolutely thrilled to share the exciting journey I’ve been on with my latest client, @OvenEat. Buckle up, because this one’s a rollercoaster of creativity, passion, and a whole lot of pastry goodness! 

Picture this: OvenEat came to me with nothing but a dream—a dream of opening a bakery in the heart of the UK. No logo, no branding, not even a clue about where to start. But you know what they did have? Ambition. And that’s where I came in!

As the owner of MOMA, I’ve been around the block a few times when it comes to launching new ventures. From crafting killer business plans to curating the perfect ambiance, I rolled up my sleeves and dove headfirst into the world of OvenEat.

For an entire year, we hustled behind the scenes. We penned down business plans, collaborated with interior designers to create a space that oozes charm, and handpicked  each piece of plate on the wall and floor. I step into HR by running hiring campaign, interviews and reporting to global management with who together we formed a team that embodies the essence of OvenEat—warm, welcoming, and oh-so-friendly.

But let’s talk branding, shall we? OvenEat isn’t just any bakery—it’s a reflection of Middle Eastern street food culture, wrapped in graffiti vibes and served with a side of sass. When it came to designing their merch and cooking up social media strategies, for me is important to always keep sense of humour, we didn’t just think outside the box; we threw the box out the window and danced around it!

In today’s world, people crave more than just delicious treats. They crave experiences. They crave connection. And OvenEat? Well, it’s not just about the pastries (though trust me, they’re divine). It’s about bringing people together—spreading joy, one bite at a time.

And speaking of joy, let’s talk target audience. With OvenEat, it was crystal clear: we’re all about the locals, the foodies, and the young ones looking for a slice of excitement. From teenagers to twenty-somethings, OvenEat isn’t just a bakery; it’s a hangout spot, a sanctuary for those seeking a taste of adventure.

So, dear reader, if you’re thinking about dipping your toes into the world of marketing, take a page out of OvenEat’s playbook. Be bold. Be daring. And above all, be true to yourself. Because in a world filled with bland, be the sprinkle of excitement that everyone craves.

Until next time, keep dreaming, keep creating, and keep baking up a storm if you are in restaurant biz.

Yours in all things marketing magic,

Christine x